AI Insights · Timothy · July 2022
Top 5 Wellness Apps Performance in Brazil for Q2 2022
Discover the performance trends of the top 5 wellness apps in Brazil for Q2 2022, including metrics on weekly downloads, revenue, and active users.
In the second quarter of 2022, the top wellness apps in Brazil displayed a variety of performance trends across downloads, revenue, and active user metrics. Data provided by Sensor Tower reveals key insights into the market dynamics for these popular applications.
Meditopia: AI, Meditation saw a peak in weekly revenue at approximately $26K in mid-April, with a subsequent decline to around $19K by the end of June. Weekly downloads fluctuated, peaking at around 20K at the end of March before stabilizing around 17K. Active users remained relatively stable, with a slight decrease from 220K to around 196K over the quarter.
Calm experienced consistent weekly revenue, peaking at about $17K in mid-April and ending the quarter at around $11K. Downloads initially increased to 16K in early April but saw a steady decline, closing at approximately 8K by the end of June. Active users showed a slight decline from 148K to about 134K throughout the quarter.
Headspace: Sleep & Meditation demonstrated a steady revenue trend, peaking at roughly $13K in mid-April and ending around $10K. Downloads remained relatively low, peaking at 2K in early May and closing at 1.2K by the end of June. Active users remained stable, with a slight decrease from 15.5K to approximately 13K over the quarter.
Cingulo – Mental Wellness showed a varied revenue trend, peaking at about $7.2K in early April and ending at around $5.5K. Downloads were robust, peaking at 44K at the end of March and stabilizing around 20K by late June. Active users saw a slight decrease from 107K to approximately 93K over the quarter.
ShutEye®: Sleep Tracker, Sound had a notable peak in weekly revenue at around $8.1K in early May, ending the quarter at approximately $4.2K. Downloads saw significant fluctuations, peaking at 31K in late April and declining to about 8.8K by the end of June. Active users increased to a peak of 34.7K in early May before decreasing to approximately 17K by the end of the quarter.
These insights, provided by Sensor Tower, highlight the dynamic nature of the wellness app market in Brazil. For more detailed insights and data, visit Sensor Tower.
